ABOUT US

pillars of success

Relationship-Focused

Any success we have enjoyed has been a direct result of cultivating solid, long-term client relationships that in many cases have endured for decades. This is also true of our vendor partner relationships and extends to our staff as well which have an average tenure with our agency of over 10 years. We are driven to make decisions that will serve our clients' best interests and that allow us to build equity and trust one day at a time, which then turns into years.

Analytical

As business guru Peter Drucker once famously enthused, “What's measured improves.” At Two Twelve Direct we work with each client to understand their individual goals and the KPIs that matter most and then vigilantly dissect campaign results to determine how we can continuously improve them. We believe the human touch is essential in the process and that the greatest gains are often achieved through steady, incremental improvements.

Commitment to Integrity

Our agency's success and reputation would not be where it is without a genuine commitment to ethical principles. That means you'll also know what you pay for media. Unlike some agencies that will forego commissions or loss leader media in order to create an unsustainable illusion of performance to win your business during a test - you can have peace of mind knowing we will work with you honestly and transparently.

Responsive and Proactive

With margins and profits at stake on a day-to-day and even minute-by-minute basis, direct marketing campaigns must be run in real time. Marketers need an agency partner that is proactive. At Two Twelve Direct we pride ourselves on our ability to anticipate the right moves to ensure campaign success so that you can focus on what you do best: building your business. And when you do need us, we respond promptly using the method that suits you best - whether that be text, email, or a call.

Nimble

With Two Twelve Direct you'll have an agency partner that is nimble and can turn on a dime. Whether its volatility related to inventory, news events, or a myriad of other factors or a change in the marketplace that has created opportunistic opportunities, we are committed to swiftly leveraging every situation to suit the goals of your business.

What our partners are saying

  • The team at Two Twelve Direct is always on top of things with great attention to detail that makes disseminating content for their campaigns a smooth and ideal collaboration. They are a pleasure to work with.

    Andy Donato

    SVP, Managing Director / Direct Response, Extreme Reach

  • I've worked with Michelle for a number of years, and can attest to her comprehensive direct response knowledge. Nobody works harder for their client. Michelle is a solid professional who understands all aspects of the industry. I've always enjoyed working with her, and would not hesitate to recommend her.

    Peter Harrison

    Account Executive at ION Media Networks

  • When it comes to direct response marketing Michelle is a pro. She has the innate ability to get to the core of an idea and make it successful. Her years of experience in the DR industry has given her the skills to help a client from concept to launch. She's professional, knowledgeable and fun to work with. She's the go to gal.

    Dorothy Wolden

    Branding Expert & Marketing Specialist, Creative Intuition

  • Two Twelve Direct has the feel of a big Madison Avenue agency in terms of capabilities but offers concierge-like service when it comes to managing our day-to-day business. Effective media buying requires the ability to be nimble and make changes on the fly, and I can rely on Michelle and her team to be proactive and focused on making the adjustments necessary to ensure our campaign is performing at the best possible level.

    Scott Miller

    President/Owner, Cable Shopping Network

  • Michelle and the team at Two Twelve Direct are consummate professionals who are trusted and valued clients. They are tough but fair negotiators who work hard to deliver solid campaign results. Because we've done business together for over two decades, I know I can also rely on them to react nimbly, so when I have last minute avails, they are at the top of my go-to list.

    Pat Lucci

    Senior Vice President, AMC Networks

  • The commitment to improving results in every facet of a direct marketing campaign that Michelle and the team at Two Twelve Direct have is remarkable in my experience. Their deep knowledge and willingness to share it produces better results for clients and helps facilitate enduring relationships with network partners built on a bedrock of mutual interest, collaboration, and trust.

    Kevin Lyons

    President and CEO, Opportunity Media

  • We've collaborated with Two Twelve Direct on many accounts. Michelle and her team have a remarkable ability to focus on the big picture ROI goals of each campaign, but they are also not afraid of rolling up their sleeves to attend to all the nitty gritty details that are often the difference between direct marketing success and failure. Their extraordinary commitment to customer care is why we consider our partnership invaluable, and why I personally endorse them without reservation.

    Jeff Randall

    President, TMS Call Center

  • Michelle is simply one of the best people I know. Both professionally and personally Michelle possesses qualities that are extremely hard to come by. She is loyal, driven, smart, funny and most importantly honest. She is at the top of her game and since she is so well versed in all aspects of direct response you can count on her to produce results. Michelle is also a relationship builder and makes her clients feel at ease by creating a positive and fun working environment. Her work ethic, experience and passion make her an asset to anyone in need of a direct response expert! I would highly recommend her.

    Sue Rasmussen

    President, Media Cooperative

  • Michelle and I worked together on several DRTV campaigns. She was always someone who could be counted on and was knowledgeable about the proper media for our campaigns. Michelle is diligent and reliable. She is self motivated and can handle things without supervision. Her suggestions are always creative and she works extremely well with everyone. I would highly recommend her and her company.

    Ronni Fauci

    OVP – Product Marketing & Customer Service at Ingenious Designs/HSN

  • Michelle is hard-working, reliable and creative. She is an excellent negotiator and does a great job of furthering her clients' interests.

    Phil Rozansky

    Owner, Tower Media Advertising

  • With our continued relationship with Michelle Green, Two Twelve Direct anticipates our needs and can be consistently relied on to proactively bring us fresh ideas to help accelerate and grow our sales efforts. I never feel like they are making a recommendation simply to generate commissions for the agency; rather, I have confidence knowing we enjoy a genuine partnership driven by a desire to do good for our company. That's why we've relied on them for our television media needs for 10 years now.

    Cameron Thomsen

    Manager, Frost Cutlery Company, LLC

  • I have known Michelle Green from the inception of TWO TWELEVE DIRECT as well as her days with AOR Direct and MARCUM Media, and she's always been a valued allied expert in media for me and the company I work for. She is both knowledgeable and personable in her approach to managing direct response media. She's one of those vendors who, as a professional associate fastly becomes more like a partner and a friend and is very endearing in that way. To fail or succeed, I've always said of Michelle Green, wherever she is, she always not only deserves, but has earned the opportunity to participate, and is person I've always enjoyed interacting with.

    Rick Shiu

    Principal at InQuest Communications LLC