OUR SERVICES

Not sure whether direct response is right for your product or service? At Two Twelve Direct we'll give you a forthright and opinion based upon our many years of direct marketing campaign experience and analysis of what does and doesn't work. Unlike some agencies that will tell you what you want to hear to secure a media test, our entire approach to business is focused on enduring relationships and not one of short-lived transactions. Contact us today for a free consultation.

We are experts at planning and buying long-form television media, sometimes referred to as paid programming or infomercial airtime. In the long-form media marketplace for direct response there is great demand for available inventory, so relationships are key. We've been part of the long-form media landscape for decades and have built tremendous equity in both the broadcast and cable television arenas that allow us access to the best inventory at the most competitive rates.

At Two Twelve Direct we know how to navigate the complex world of short-form television media which now includes linear, over-the-top (OTT) and connected TV (CTV). We are skilled negotiators who have the relationships to secure rates that will not only deliver results in alignment with campaign KPIs, but also increase the probability of actual clearance as a campaign with little to no clearance does not achieve a marketer's aims.

Cost-per-action advertising, also known as per inquiry, is risk free media and can help augment paid television advertising campaigns. An advertiser pays an agreed upon price per sale or lead, depending upon the individual campaign objectives, to the station or network based upon trackable response. We have the know-how to discern where such cost-per-action will generate response, as well as what it takes to for your advertising to be accepted by the stations, based upon decades of experience.

Direct response campaigns have many moving parts that include offer, creative, offline and online marketing, creative trafficking, telemarketing, fulfillment and merchant processing. We have the expertise and relationships to help set-up and manage your campaign with best-in-breed vendors who we've relied on to fuel countless successful campaigns in every conceivable category. You can rely on Two Twelve Direct to help meet and exceed your marketing goals.

With eCommerce playing an increasingly important role in the overall sales and distribution mix, marketers need a partner who knows how to fuel online sales not only among large marketplaces like Amazon and Walmart.com, but also on a direct-to-their-website basis where margins are often the most robust. We have been managing campaigns since the advent of the Internet and understand how to help craft offers and drive traffic online that will convert into actionable leads and sales.